Every project is different. Every community has unique strengths. Every developer has a story to call their own. With markets continually evolving, we tailor our strategy. Every time.
A good name is the key to making a place distinctive and memorable. It forms a connection to the community and expresses character that resonates with buyers. The name of your project helps shape the neighbourhood’s trajectory and the ways it will be experienced.
A well-executed digital strategy is an essential step to marketing your project. We manage all digital campaigns in-house to offer unparalleled value. With extensive, specialized expertise, we’ll develop compelling online campaigns for social media platforms, Google Display and Search networks, and other online advertising placements.
After designing and developing a branded email template, we’ll send phased, carefully crafted messages to the registration list. The goal is to build interest so that your sales launch is well attended by well-informed prospects.
Research-driven strategies ensure steady, targeted traffic to your website and presentation centre. Our experienced team will book space in the most appropriate media, develop timely messaging, arrange photoshoots, and oversee print and digital ad design.
We might suggest a unique promotion at some point during the project. This will be determined by the brand, the target demographic, market conditions, the community, and any relevant special events.
We build a robust and relevant database for communicating with prospective buyers. First, we invite interested consumers to pre-register before we announce the sales launch. We continue to collect data during the selling phases, targeting emails to specific groups and situations.
The consumers who walk, drive, or cycle past your site are already in the community. Site signage and hoarding can make your product stand out in the local market. We’ll help you make a statement that resonates.
We’ll create marketing materials that distill your brand story into every page. Professional photography and high-quality renderings give life to the practical details of floorplans, feature sheets, and site maps.
Prospective buyers feel at home in a warm, welcoming presentation centre, where every aspect reflects your brand. The showhome—whether physical or virtual—is designed to target market demographics and psychographics.
Our experienced, professional team will staff your sales centre and respond to all inquiries. We’ll provide strategic customer service training, set the opening hours, and create a high-performance environment for resounding success.
Having established excellent relationships with several media organizations, we manage Public Relations in-house. We might suggest a media launch to spread awareness of your product. If so, we will organize, execute, and staff the event.
Information gives our clients a powerful edge. We constantly stay abreast of market trends, seasonal shifts, and big-picture economic factors. By assessing inventory levels and prices for competing products, we ensure your decisions are driven by data.
We generate weekly reports about Presentation Centre visitors, traffic flow, and purchasers. The data tells you how your project is performing relative to the marketplace and prepares us to pivot when necessary.
